September 7, 2010
Contact: Alison Barrick
Marketing & Communications Manager
813.258.6430, ext. 2
TURN LOOSE CHANGE INTO STABILITY AND RESOURCES FOR MILLIONS OF CHILDREN THROUGH RONALD MCDONALD HOUSE CHARITIES®
2010 "RMHC DAY OF CHANGE"
September 9 Donation Drive at McDonald's® Restaurants Will Transform Pennies, Nickels, Dimes and Quarters Into Bridge to Quality Health Care for Children and Families Worldwide
Tampa, FL –– You know that loose change on the floor in the car? In the bottom of your purse? In a jar on your desk? Well the U.S. Treasury estimates that we have $1.5 billion in loose change sitting around our homes and cars. This Sept. 9th, Ronald McDonald House Charities of Tampa Bay is asking families to donate that extra change to help keep millions of children together with their families. The Charity will celebrate its 2010 RMHC Day of Change raising awareness for RMHC Donation Boxes placed on McDonald’s counters and in drive-thrus across the country available for donating spare change to support programs which help provide access to quality health care.
Last year alone, the pennies, nickels, dimes and quarters donated in RMHC Donation Boxes in the Tampa Bay area totaled over $340,000 -- a goal the Charity hopes to exceed this year. In fact, if every McDonald's customer put a penny in the Donation Box, RMHC would raise more than $94 million to support children and their families in the U.S. For 36 years, Ronald McDonald House Charities® (RMHC®) has been providing stability and resources to families through its core programs so they can get and keep their children healthy and happy.
"When that coin hits the Donation Box on Sept. 9th, people will know that their generosity is giving a family a “home-away-from-home” at a Tampa Bay Ronald McDonald House®, just steps from their child's hospital bed or providing a child with much-needed dental or medical care right in their own neighborhood through a Ronald McDonald Care Mobile®," said RMHC Executive Director Janice Davis. “While our inaugural RMHC Day of Change is a major push to drive awareness of the RMHC Donation Boxes at participating McDonald's restaurants, the boxes are there every day and we are grateful to the millions of customers who help to support families through our programs by donating their spare change all year long."
Little by little, small donations add up to a lot, allowing the Charity to serve more than 2,000 families a year in Tampa Bay. The RMHC Day of Change presents an opportunity to teach and get children involved in giving back, and an easy and fun way for families to donate.
Beyond sharing spare change, there are other ways to get involved and support this meaningful cause. Reach out to family and friends, and those key influencers and organizations in the community to get them involved in spreading the word about the RMHC Day of Change –online and offline. RSVP for this special day on the Ronald McDonald House of Tampa Bay's Facebook page, and motivate friends and followers to join as well.
About Ronald McDonald House Charities Tampa Bay
The Ronald McDonald House of Tampa Bay, with a House on Davis Islands next to Tampa General Hospital and three in St. Pete at All Children’s Hospital, is a not-for-profit organization celebrating its 30th anniversary of providing a safe and affordable "home-away-from-home" for families with children receiving medical treatment in bay area hospitals. The area Houses have provided comfort and care to more than 37,000 families since opening in 1980. It is the cornerstone program of the Ronald McDonald House Charities of Tampa Bay.